When you’re ready to list your Southwest Florida home for rent, it’s important that you’re paying attention to the marketing details that will get the attention of the area’s best tenants. You want to rent your home quickly for the most money to the best tenants. We have a few ideas that will help you accomplish that.

Price Your Property Correctly

The first thing you’ll need to do is price your home properly. Most landlords and property owners have a specific idea about the amount they think their home is worth. However, it’s the market that has the most impact on what you can charge. Your property’s condition, location, and size will influence the price, but you cannot overprice it for the current market. If you do, it will be vacant for longer, and you’ll lose rental income. You also don’t want to underprice the property because you’ll have a hard time catching it up to market rental values.

We provide a free rental market evaluation. It’s a good idea to access professional data that can tell you what your home will rent for in Southwest Florida. When you have the right price attached to your property, you’ll attract high quality tenants and get it off the market quickly.

Prepare the Home for Rent

Next, you’ll need to make sure your home is move-in ready. Create some curb appeal so it looks pretty and inviting when prospective tenants arrive. Keep it clean, and make sure everything inside is functional. We provide a complete property review for our clients, in which we check for maintenance issues and recommend some improvements that can raise your rental rate and attract good residents. Something as simple as new lighting or updated fixtures on the sink can have a huge impact. Your property needs to stand out, so before you list it for rent, make sure it offers something that will get the attention of prospective renters.

Strategic Marketing Online

Professional pictures will help you provide an accurate and attractive introduction to your property. Make sure you have good photos with the right lighting. Then, you’ll need to create an ad that describes your home and all its benefits. Your listing needs to be posted online, particularly on all the most popular rental sites that tenants use to find their next home. As an individual landlord, you’ll need to post those listings on every site. When you work with a professional property management company like ours, you can utilize our technology resources. Through our Appfolio platform, we can sync your listing to dozens of sites and track the performance of your online ad. This helps us to keep your listing updated and attract potential tenants. We’ll manage all of your showings in-person as well and keep you updated on how the leasing of your home is progressing.

There’s a lot you can do to prepare your property for the rental market on your own. However, you’ll rent it faster and to better tenants when you work with a professional property manager. We can help. Contact us at Realty Group of Southwest Florida.